Picture this – you’re ready to make a big change in your company. Maybe it’s a change to your benefits or compensation structure, or a big shift in management. But you look around at all of your employees comfortably working and hesitate to upend what is familiar to them.
That hesitancy is understandable. McKinsey estimates that “70% of change programs fail to achieve their goals, largely due to employee resistance and lack of management support.” The good news is there’s a way to reduce the likelihood of your change program failing. That’s where change management training for employees comes in.
Preparing Employees for Change
When a big shift happens, wouldn’t it be great to not just prepare employees for change but to create advocates for change. With effective change management training, you’ll be able to ensure your employees understand and are invested in the change at your company.
You might be wondering how this works. The best change management training contains three main elements:
1. A Communication Plan – How are you going to communicate an upcoming change to your employees? For big changes, a simple email isn’t going to do the trick. It’s important to think through the change and how best to convey it to employees. This might mean a phased approach, plans for team meetings, and bringing in executives for support. Take time to really evaluate the impact of the change and how to best minimize surprise and difficulties for your employees.
2. A Leadership Toolkit – Leaders set the mood for your change. Everyone is going to look to them to gauge how to feel. An effective change management training program provides a toolkit for leaders to guide their teams through change. It gives them the resources they need to field questions from their teams, address any pushback from team members, build empathy, and set a positive example for the rest of the organization.
3. A Strategy to Maintain Productivity – Change can be disruptive, but it doesn’t have to bring everything to a grinding halt. Training should include how to deal with potential distractions and roadblocks as you implement change, that way you don’t lose profits while you work toward change. Maintaining stability in this way can also help your employees feel more secure amidst all of the change.
Making Change Management Stick
Training shouldn’t end once the change has been implemented. We all know sustainment training can help training stick by reinforcing lessons learned. But change management sustainment training can look a little different. Here are a few ideas to try to make sure your change works long term.
Use micro-learnings: Once employees have completed their change management training, reinforce what they learned with quick quizzes or mini-eLearning modules that cover key concepts.
Create a support network: Set up a network and encourage team members to meet, discuss the change and any challenges they’ve faced, and work through problems with their leaders.
Check-in with teams: Following the completion of their training, encourage team members to set goals for how they will effectively deal with change. Check-in at 30, 60, and 90 days after the program to ensure they’re working toward their goals.
Instead of fearing change, embrace it with a great plan in place. As John Assaraf once said, “A comfort zone is a beautiful place, but nothing ever grows there.” Grow your company’s potential by making changes that move you in the right direction.
As gamification has been an increasingly popular training technique to motivate modern learners over the past decade, we’re sure you’ve applied some of these practices to increase engagement and reinforce learning with your employees. But if you haven’t started using actual games in your training yet, you should look to this opportunity as a way to have an even greater impact on your learners.
The enemy of modern training is distraction, and games have been scientifically proven to heighten attention, sustain focus, and drive action. It’s time to go beyond gamification with your training.
You might be asking yourself, “Great, I’m sold on using games in training, but what are the best practices when implementing games into my training programs?” Answer: Games have the most significant effect on learner behavior when used to reinforce and sustain new learning.
This means it’s probably not the best idea to use games to introduce brand new product or compliance information. Here are some best practices questions to consider before jumping into games (pun intended):
What skills do you want your learners to gain?
Are you looking for your learners to be able to explain, infer, relate, solve, interpret, or recognize? The type of outcome you want will change which game you should choose.
What type of setting will the training take place?
Will your learners be taking a self-paced course where they’ll likely be competing against themselves or will this be used at a live training event with many people playing the game at once?
Do you want the game to be collaborative or competitive?
Each group of learners have different preferences. Your sales team might enjoy a competitive game more than a collaborative game, but you need to know your learners and what motivates them.
What type of performance objectives are you looking for?
Similar but slightly different than the skills question, when your learners finish their training, what part of their performance should improve? Strategic thinking, knowledge acquisition, or increase in comprehension?
Data has shown that through games, learner engagement increases from a few minutes to an average of 10 minutes of practice. Additionally, through repetition, we’ve seen a knowledge lift of 63% by the third encounter with the reinforcement material.
Before you start asking around the office for a coder, we can help! Unboxed can now create a variety of games for your team. Check out our games page for more information.
When to Use
Traditional Jeopardy format
Assess and reinforce hard skills and soft skills
Mobile-style arcade game
Memorization of key info turned fun and competitive
Complete with points, streaks, and leaderboards
Transform traditional assessments
Mobile-style match-3 game
Memorization of key info turned fun and competitive
Reorder scrambled sentences
Test terminology retention
Realistic contextual simulations
Assess cause and effect decision making
Sort answers into correct categories
Practice strategic thinking skills
Recall info from a video or image
Encourage visual learning and memorization
Listen to a recording of our webinar, “Beyond Gamification: 3 Secrets on How To Level Up Your Training With Games.”
3 Secrets on How to Level Up Your Training with Games
Gamification has become an increasingly popular technique to motivate and engage modern learners over the past few years. But gamification can only motivate a learner but so far. Join us to find out what 3 secrets you can apply to experience growth on learner attention, engagement, and knowledge retention.
Welcome to 2019 – a time when people expect to be entertained. Why should their training be any different? Think about it, according to The Game Agency, on average we consume nearly 11 hours of media each day and shift our attention between our smartphones, tablets, and computers 21 times every hour. With that in mind, it makes sense that your training should grab your learners’ attention quickly, hold it long enough to make an impact, and above all else, be so entertaining that they want and enjoy it – even with seemingly infinite media options at their fingertips.
Distracted… but Want to Learn
Who are these modern learners that are overwhelmed with entertainment choices all throughout the day? They’re consuming information in shorter, more personalized, more engaging ways. When seeking new information, they’re likely to Google something or check out a video on YouTube, but that’s typically done with the intention of using that information right away. What if the knowledge needs to be retained for an extended period of time? Consider, 50% of information is forgotten within one hour without some type of reinforcement training.
They also have short attention spans, crave instant gratification, and are distracted – but not too distracted to want to learn. According to Learnkit, 53% of employees feel they could do their job better if they had better training and per Intercall 47% want the freedom to complete that training at their own pace. It follows that in order for training to make sense for the naturally distracted lifestyle of the modern learner, it has to be:
Available on demand
Competing for Attention
So, when it seems everyone is fighting for the modern learner’s attention, how do we train? With so much time already spent looking at screens, what if you could reach your learners through any and all of their devices? Better yet, what if you could use those devices to teach them while simultaneously entertaining and delighting them? Good news: you can – and you should.
Fun and Games!
For the greatest impact, ensure that your training includes gamification and games that:
Transmit information simply
Grab your learner’s attention
Keeps them engaged
And perhaps above all else, helps them reinforce and retain what they’ve learned
Games not only provide an engaging learning experience that can change behaviors and improves comprehension, but thanks to the fun they provide, learners often want to continue learning and thereby reinforce their training.
Secondly, games provide a competitive element that drives action, sustains focus, and heightens attention. Consider these statistics:
The average learner will play a game three times during training.
On average, they will experience a 64% increase in knowledge from the beginning to the end of a game.
Each gameplay session lasts an average of six minutes.
Lastly, training with games provides you with robust reporting and analytics capabilities. Each game can be used to collect player data to help you identify knowledge gaps – thereby enabling you to rework training content to maximize effectiveness.
Modern learners have minimal time to devote to training. They’re working from several locations and expect to access information on-demand. Luckily for them, games are a form of micro-learning that provide quick, compelling training that can be accessed anywhere, anytime. This form of training is ideal for the modern learner’s short attention span as the information taught is bite-sized and easy-to-digest. And when people are entertained, they focus and retain information more easily.
Additionally, if an experience is enjoyable, people naturally return for more. Training so good that it compels a return visit increases the odds of retention (and the amount of information that can be retained) – and that’s exactly what the distracted, modern learner needs in 2019.
An alarming 66% of sales teams describe their training as irrelevant. Knowing 75% of employees are more likely to watch a video than read text, how do you create sales training videos that wow and make a positive impact on the bottom line? Here at Unboxed, we’ve been creating training videos that learners actually want to watch, and we’ve seen encouraging results, like a 15-60% increase in year over year sales.
When creating a custom sales program, you should use video strategically to show and reinforce the behaviors you’re teaching. Here are the five fundamentals of great sales training videos to guide your content creation.
1. Custom Sales Training Video Content
The first place to start is making sure your content is specific to your organization. There are plenty of generic sales training videos out there, but you can’t count on them to give you the positive results you’re looking for. Why? Because your team is less likely to take it seriously and the real impact comes from videos that match your organization’s specific culture, sales process, products, and challenges.
Your team is unique, and their training should be too. Show that you are investing in their success with custom content.
2. Real World Scenarios
Along the same lines, your sales training videos should address realistic scenarios that your teams encounter every day. To make sure our training content is as authentic as possible, we interview sales team members in the field and other subject matter experts to gut check scenarios that we’d like to include.
In addition to real scenarios, your script has to sound that way too. To accomplish this, use conversational language and contractions (hasn’t, won’t, couldn’t, isn’t, etc.). Try your best to listen to actual sales conversations either by observing on a ride along or listening in on a sales call. When you’re done with your first draft, send the script to a few rock star sales team members to get their feedback. When your scenarios and scripting are as true-to-life as possible, you’ll gain your learner’s credibility and they’ll want to learn from you.
3. Professional Quality
If the acting is bad in a movie or show, you’re less likely to watch it, right? The same goes for sales training videos. If you want your learners to take the content seriously, and engage with it, the quality should be professional. This means everything from the filming, to the lighting, sound, and talent should be as polished as can be.
As Hollywood enhances their quality, the modern learner’s expectations rise too. If you sacrifice on quality, you run the risk of losing your audience’s attention and your credibility.
You may be thinking, “professional talent sounds expensive.” While a lot of organizations try to cut corners and use internal team members instead of professional talent, we advise against this. Ultimately, you won’t save as much as you think, and you’ve now gambled with the main focal point of your sales training video. Remember to try and eliminate as many distractions for your learners as possible.
4. Use a Creative Concept
Your training videos shouldn’t be a narrator or person in leadership talking to the camera the whole time. It’s best to use a creative concept where you can set clear expectations and show what those behaviors look like in a fun, engaging way. After all, it’s much more powerful to show than just tell.
Think outside the box when it comes to your creative concept. Can you find inspiration from a popular show? Would it work to show a compare and contrast of a team member who portrays good behaviors vs. a team member who uses great behaviors? As you’re brainstorming, consider themes that will fit with your culture and entertain and motivate your learners.
5. Show Positive & Negative Outcomes
Sales training videos provide learners with a safe space to learn. That’s why we use video simulations whenever possible. A simulation let’s a learner see a scenario play out, respond how they would handle it, and see what happens as a result. If they get the answer wrong, they’ll see the outcome (maybe it’s awkward silence or confusion from their customer), either way, they get to see the result of not using the best-in-class behavior. We know learners are going to make mistakes, and that’s okay. We’d just rather have them happen during training instead of real customer conversations.
So, you’re considering video for your next training project? Excellent choice! For years, employee training videos have been gaining popularity, and for good reason. As a modality, videos are engaging, memorable, and easily digestible. In the span of a few minutes, learners can visualize new or abstract information in a concrete and meaningful way. Video drives content retention, makes learning a bit more fun, and is readily accessible later as refresher training.
With more and more video being consumed every day, people are becoming increasingly comfortable with it as a medium. Every day they watch videos to get the news, weather, recipes, entertainment, and more. It’s a natural next step to use video as an e-learning modality. Why not use what’s great about video to make learning more engaging?
Video Is Here to Stay
By 2025, it’s anticipated that 75% of the workforce will be Millennials – some of the heaviest consumers of video as a medium. All those cooking and cat videos on the web? They’re the folks who love it most. In fact, Cisco projects that 82% of all internet traffic will be video by 2021. So what does that mean for you? Video is here to stay. Embrace it!
Picking the best style for your employee training videos can seem a little daunting. How do you decide between a screencast, an animation, or a live-action video? You have a lot of choices, and that’s great! Part of the beauty of video is how much you can do with it.
And while we know it can seem a little overwhelming with all the options out there, it doesn’t have to be. Based on our experience, we recommend the following three types of employee training videos: screencasts, animations, and live action. But how do you know which of those three options to use?
When deciding which style is right for your content, we’ve found it’s best to start by thinking about what it is you want to teach. Are you transferring knowledge, teaching a skill, or modeling a behavior? While any type of video can teach knowledge, some video styles work best for demonstrating skills and behaviors. Let’s break it down.
Which Video Style is right for you?
What is it? A screencast shows a learner how to effectively use a tool or system. Think of it as a digital demonstration, walking learners through a tool or system with step-by-step navigation, narration, interactive elements, and more.
What’s it for? Screencasts are great for teaching both knowledge and skills. Consider a screencast for e-learnings like systems training, app tutorials, or other UI/UX or navigational instruction. It answers questions like: How do I access the reporting tool? What information can I find there?
What’s it look like? Screencast can range from low to medium fidelity. Low-fidelity screencasts primarily highlight tool functionality and navigation and include text-on-screen. The high-fidelity option can incorporate professional voiceover, interactivity, and custom animations to liven things up and further demonstrate concepts or best practices.
What is it? Animations are dynamic, custom-built, and loads of fun. An animator creates art from scratch and uses your brand identity to bring everyday training topics to life. It can include everything from custom graphics, icons, and characters to dynamic text-on-screen, 3D renders, lip-syncing, and more.
What’s it for? Animations have a wide range of uses. They’re great for teaching basic skills and knowledge. With animations, you’ll want to avoid covering anything too detailed that may require a lot of assets and visuals. Some of the best animations cover one quick topic and are used in conjunction with other training. It’s best to keep it simple, clean, and captivating.
What’s it look like? Of the various types of employee training videos available, animations have the broadest range of fidelity options.
A low-fidelity animation primarily uses text-on-screen, music, and a few simple visuals (like icons—think infographic style). Medium-fidelity can include kinetic text, professional voiceover, and more detailed visuals like character silhouettes. High-fidelity animation incorporates everything from lip-syncing the characters to the voiceover, 3D visuals, multiple voiceover tracks, and more.
What is it? Depending on the content, live action video footage may be scripted or unscripted, and can be shot locally or on location. You’ll see a cast on set delivering their lines, interacting with props and each other, and a production crew working with lighting and sound.
What’s it for? Live action video is a powerful tool for teaching skills and behaviors. It helps humanize behaviors and depict skills in action. Need to model how to interact with a customer? Want to showcase a best-in-class sales presentation? Live action employee training videos are a great option.
What’s it look like? Live action videos tend to be medium to high fidelity and can incorporate everything from testimonials and scenarios, to simulations and more. Even low-fidelity options like video shot on a phone can be engaging, but it’s important to remember that, regardless of fidelity, it still has to be high-quality content in order to be a successful training tool.
When you think of the word hype, you think of an excited tone and an upbeat, engaging style. Basically hype videos are a bit like mini movie trailers; they act as teasers of great things to come by getting learners excited about new ideas, initiatives, or products that are coming soon.
Testimonial videos are ideal for sharing messaging from your leadership team with your audience. Have a new corporate responsibility initiative you want to get your employees excited about? Have key members of your organization like the CEO share their point of view on why the new program is exciting and how it’ll impact the company and its employees. Testimonials can also include quotes from managers, customers, and other company figures.
Use a scenario-based video when you want to depict a good behavior for your employees. Seeing a behavior acted out on screen serves as a powerful model and helps learners visualize what the behavior would look like in a real-life situation. Want to show them how to deal with a unsatisfied customer? Use a scenario video to showcase the right way of interacting with the consumer to resolve their issue.
A simulation takes scenario-based training to the next level by putting the learner in control of the outcome. In this type of video, learners see a situation unfold and practice how they’d react given the scenario. This option is ideal for allowing a learner to practice a behavior in a controlled way. It allows them to select what they’d do next and see how that choice would play out.
So, How do You Choose?
In the end, it all boils down to what you want to teach and the best way to visually present that information. When it comes to employee training videos, there are a lot of options, but that just means you have even more opportunities to make something extra “sticky” and truly unique.
We know what you’re thinking…unique sounds expensive. If your budget dictates your project plan, don’t worry! We can work with you. There are lots of options in terms of style and fidelity, so we can tailor what you need to fit your budget and goals. It is a lot to juggle, but you’re not alone. Having the right partner to walk you through the options and help you decide what’s right for you can make the process a lot more seamless and a lot less intimidating.
If you need to liven up your training or just want to help learners visualize a difficult concept, video may be the perfect way to go. It’s a highly effective and extremely fun training tool. With so many style choices and with different fidelity options, the sky really is the limit.
We know that’s a lot to take in. If you have any questions, we’re here for you. Give us a call or send us an email.