The 5 Fundamentals of Great Sales Training Videos

An alarming 66% of sales teams describe their training as irrelevant. Knowing 75% of employees are more likely to watch a video than read text, how do you create sales training videos that wow and make a positive impact on the bottom line? Here at Unboxed, we’ve been creating training videos that learners actually want to watch, and we’ve seen encouraging results, like a 15-60% increase in year over year sales.

When creating a custom sales program, you should use video strategically to show and reinforce the behaviors you’re teaching. Here are the five fundamentals of great sales training videos to guide your content creation.

 

1. Custom Sales Training Video Content

The first place to start is making sure your content is specific to your organization. There are plenty of generic sales training videos out there, but you can’t count on them to give you the positive results you’re looking for. Why? Because your team is less likely to take it seriously and the real impact comes from videos that match your organization’s specific culture, sales process, products, and challenges.

Your team is unique, and their training should be too. Show that you are investing in their success with custom content.

 

2. Real World Scenarios

Along the same lines, your sales training videos should address realistic scenarios that your teams encounter every day. To make sure our training content is as authentic as possible, we interview sales team members in the field and other subject matter experts to gut check scenarios that we’d like to include.

In addition to real scenarios, your script has to sound that way too. To accomplish this, use conversational language and contractions (hasn’t, won’t, couldn’t, isn’t, etc.). Try your best to listen to actual sales conversations either by observing on a ride along or listening in on a sales call. When you’re done with your first draft, send the script to a few rock star sales team members to get their feedback. When your scenarios and scripting are as true-to-life as possible, you’ll gain your learner’s credibility and they’ll want to learn from you.

 Great Sales Training Videos_2 

3. Professional Quality

If the acting is bad in a movie or show, you’re less likely to watch it, right? The same goes for sales training videos. If you want your learners to take the content seriously, and engage with it, the quality should be professional. This means everything from the filming, to the lighting, sound, and talent should be as polished as can be.

As Hollywood enhances their quality, the modern learner’s expectations rise too. If you sacrifice on quality, you run the risk of losing your audience’s attention and your credibility.

You may be thinking, “professional talent sounds expensive.” While a lot of organizations try to cut corners and use internal team members instead of professional talent, we advise against this. Ultimately, you won’t save as much as you think, and you’ve now gambled with the main focal point of your sales training video. Remember to try and eliminate as many distractions for your learners as possible.

 

4. Use a Creative Concept

Your training videos shouldn’t be a narrator or person in leadership talking to the camera the whole time. It’s best to use a creative concept where you can set clear expectations and show what those behaviors look like in a fun, engaging way. After all, it’s much more powerful to show than just tell.

Think outside the box when it comes to your creative concept. Can you find inspiration from a popular show? Would it work to show a compare and contrast of a team member who portrays good behaviors vs. a team member who uses great behaviors? As you’re brainstorming, consider themes that will fit with your culture and entertain and motivate your learners.

 

5. Show Positive & Negative Outcomes

Sales training videos provide learners with a safe space to learn. That’s why we use video simulations whenever possible. A simulation let’s a learner see a scenario play out, respond how they would handle it, and see what happens as a result. If they get the answer wrong, they’ll see the outcome (maybe it’s awkward silence or confusion from their customer), either way, they get to see the result of not using the best-in-class behavior. We know learners are going to make mistakes, and that’s okay. We’d just rather have them happen during training instead of real customer conversations.

To learn more about creating amazing training videos, check out our free guide, Employee Training Video Production – Humanized, and learn what to expect during pre-production, production, and post-production.

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Introducing ReadySet: Turn-Key Training Solution from Unboxed

With 10 years of experience creating custom employee training programs under our belt and a name like Unboxed, it’s taken us quite a while to come around to boxed content. Though we’ve always acknowledged that there is a place for boxed content in the industry (i.e. compliance training; no need to reinvent that wheel), we’ve stayed away from creating turn-key training programs ourselves—until now.

Let us explain.

Over the past few years, we’ve received an increasing number of requests from clients who need to train their teams fast. Sales organizations especially are desperate for a quick solution, and for good reason. 71% of sales representatives take over six months to ramp, and that means the organization is bleeding money every day, especially if their turnover rate is high. A major contributor to lengthy ramp time is the skill gap: 47% of sales representatives lack fundamental selling skills (and that’s only the fundamentals!).

So, we asked ourselves, what if we could help? What if we could use our sales training expertise to make it easier and more cost effective for reps to learn foundational selling skills?

 

Introducing ReadySet

 

 

ReadySet is our answer to that question. ReadySet is affordable, high-quality, off-the-shelf e-learning that delivers action-oriented content with the same high-levels of engagement and effectiveness as custom-built training. 

So, how is ReadySet different than other turn-key training courses? We stay true to the traditional Unboxed approach.

1. ReadySet is modern and engaging. Each course is so design-forward that the user experience feels more like a website than a traditional eLearning module. We pushed our team to make the content as intuitive and engaging as possible.

2. ReadySet courses are bite-sized. We believe micro-learning principles should apply to off-the-shelf training as well as custom-built. With multiple micro-learning courses that focus on one key skill per course, ReadySet keeps the active seat time short enough to support comprehension and retention.

3. ReadySet emphasizes application and sustainment. If you’ve shopped around for off-the-shelf training programs, you know much of it consists of talking-head videos without assessment or follow-up. Effective training requires more than that; we need to help learners transfer and apply new skills to real situations. That’s why ReadySet includes a workbook full of practical on-the-job activities to sustain learning past the learning event. On top of that, learners get a baseline and final assessment to accurately measure knowledge acquisition and growth.

 

ReadySet > Sell

 

ReadySet-Module-Device2_transparent

The first curriculum we’re launching under the ReadySet name is ReadySet > Sell. This action-oriented, foundational selling skills content is based on proven best practices we’ve gathered from over a decade of creating custom sales training programs for Fortune 500 companies.

The 8-week training course includes an introductory video, interactive eLearnings, baseline and final assessments, and a participant workbook with follow-up activities. The content covers key topics like prospecting, analyzing needs, positioning, handling objections, asking for the sale, and more.

Learn more about ReadySet > Sell

Not convinced yet? That’s okay, we were skeptical, too.

Set up a consultation with our team today to see a demo and learn more about how ReadySet > Sell can help you decrease ramp time and up-skill your sales team. And stay tuned for future ReadySet curriculums.

 

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Evaluating Sales Training Programs

The success of your company can largely depend on your choice in sales training. Consider this — ATD collected information from over 2500 firms and found companies that offer comprehensive training enjoy a 24% higher profit margin than those who spend less on training.

With so many training options available, how do you weed through it all? It can feel overwhelming, so treat this post as your roadmap to helping your sales team deliver. But before you zero in on new training, consider the following when evaluating sales training programs.

 

Ease of Access

Accessibility is key. The more accessible a sales training program is, the more involved your team will be.

Accomplish this through a modern approach in delivery. Whether it be from their phone or tablet, if a sales rep can access training on the go, they’re more likely to complete it. A study by CLO Magazine reported 70% of employees surveyed felt more motivated to learn when they could access the training on their mobile devices, while 72% reported increased engagement with mobile learning.

As an added bonus, try putting the sales training in the same tool your employees use to sell to their customers, so they have anytime, anywhere access on a platform they are comfortable with. At Unboxed, we put that into practice through Hub 360. It allows our sales reps to save time by having everything they need right in one place, without switching back and forth between tools or apps.

 

Micro-learning

Along with accessibility, look for whether the training program delivers the information in bite-size courses, otherwise known as “micro-learning.”

The content needs to be crisp and concise to avoid information overload, which can result in a decrease in retention. We’ve found our best results when training courses are kept to 15 minutes or less.

Reps can also use these shorter courses as quick refresher training before they walk into a pitch. Hello, just-in-time training reinforcement.

If the training can be accessed on the go AND employees can get the specific content they need when they need it, it’s a win-win.

 

Time to Launch

When evaluating sales training programs, there are two primary types: off-the-shelf and custom-built.

Many foundational sales techniques such as overcoming objections and negotiation can be taught and reinforced through off-the-shelf sales training programs. Because of this, off-the-shelf programs can get you results fast and keep costs down.

However, if you’re willing to invest in custom sales training, you’ll get the advantage of training that’s contextual and on-brand, while tackling learning objectives relevant to your team. That relevance is amplified when the training ties the objectives to real-life scenarios. If that’s not convincing enough, a custom program typically has a shelf life three times longer than off-the-shelf sales training.

 

Sustainment & Reinforcement

One-and-done sales training kickoffs are a thing of the past. Sales training should be viewed as an ongoing process, with an emphasis on what will happen after. As investments in sales training continue to exceed $2 billion annually, the importance of retaining that investment cannot be overstated.
Consider gamification when evaluating sales training programs. According to Scientific American Magazine, 80% of learners say they would be more productive learning through a game.
Technology is also a major factor in sustained behavior change. Mobile gamification solutions help combat memory loss and increase retention as much as 24% within five days of the learner taking the course.

 

Social Knowledge

Your peers are your natural motivators. Depending on your relationship, you compete, learn, and thrive off one another. The ability to share knowledge with peers is critical when evaluating sales training programs.

The 70-20-10 model corresponds to a proportional breakdown of how people learn effectively, with 70% of their knowledge coming from job-related experiences, 20% from interactions with others, and 10% from formal educational events.
So, when choosing a program for your team, check for that 20% option, whether that be through a social learning platform, or the chance to practice their skills with one another in a game format.

 

Practice & Coaching

On a similar note, how effective will the training be if sales reps don’t have a safe place to practice what they’re learning? Manager and peer feedback is an integral part of any training, as it reinforces the learning for both the peer doing the action and the peer giving feedback.

In sales, being comfortable with delivery is half the battle. As part of your sustainment training, try scheduling one-on-one sessions with your manager where you can practice mock sales calls, or ask them about a time when they learned a valuable lesson during a pitch. It’s up to you to take advantage of their experience, and that’s something you want your sales training program to encourage.

 

Expertise & Results

You’ve checked for accessibility. You appreciate the convenience of splitting the content into short bursts. You’re excited by the gamification and social engagement opportunities. And you see the value in ongoing sustainment and reinforcement. But do the training providers you’re exploring have experience, expertise, and proven results in your industry?

Perhaps the most important factor to consider when evaluating sales training programs is looking for success stories and testimonials from companies similar to yours, specifically those who showed an increase in training completion rates, learner engagement, and of course bottom line ROI.

 

Stop Evaluating Sales Training Programs…

…and meet Unboxed.

At Unboxed, we check all of those boxes. Your products, services, and sales process are unique. Your sales training should be, too. That’s why our customized sales training programs deliver short bursts of engaging content that reps can access on demand.

So, when you’re evaluating sales training programs, consider what Unboxed can bring to your team — a conversational tone, modern design, and innovative technology. Sales training your team will actually love and want to complete. And of course, results that drive straight to the bottom line.
We’d love to connect with you and learn more about your business to see how our sales training programs can help. Leave a comment below or reach out to say hello.

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The 3 Most Impactful Sales Enablement Trends for 2019

The sales enablement sector experienced unprecedented growth in 2018. More organizations than ever before leveraged technology to provide sales reps the content, data, and tools they need to engage buyers at every stage of the sales cycle.

As a testament to that growth, most sales organizations now have dedicated sales enablement teams, or have plans in the works to create one soon. Clearly, sales organizations have come to appreciate the value that sales enablement solutions can offer, particularly in decreasing the length of the sales cycle and increasing pipeline opportunities.

But as fast as the industry is changing, there’s still room to refine and create new solutions that solve common problems and help sales reps reach their full potential.

So, what will the top sales enablement trends be for 2019? Here’s our take.

1. Emphasis on learning and coaching

Based on a comprehensive survey done by Quark software, Sales Learning and Coaching Platforms is one of “the top two investment priorities [of sales organizations] over the next 12 months.” This may come as a surprise to others, but it wasn’t a surprise to us here at Unboxed.

In our 10+ years working with sales organizations, we’ve seen across the board that training is the most overlooked part of sales enablement. What good is having the right content and tools if you’re presentation misses the mark or you haven’t learned to effectively communicate with your prospect and ask for the sale?

As one of our top sales enablement trends in 2019, we demand and expect deeper integration of learning and coaching tools into existing sales enablement platforms. Inadequate or ineffective training leads to increased turnover, slower ramp time, and fewer sales, and your organization can’t afford to ignore the data any longer. Gryphon Sales Intelligence describes it this way:

“According to a recent survey, 84% of all sales training is lost after 90 days. This is majorly due to the lack of information retention among sales personnel. This highlights the need for refresher training from time to time along with effective sales training.”

 

2019 sales enablement trends - learning and coaching

If your organization doesn’t have a strategy for ongoing sustainment and continuous learning, you’re falling behind the curve. Look for a solution that integrates with your other sales enablement tools, ideally a one-stop shop with seamless access to training that gets pushed out over time and can be completed on-the-go.
And don’t stop there. For sales teams to reach their full potential, your solution must also give sales leaders and managers the ability to easily and consistently coach their teams to success.

2. Seamless access to important content—finally!

Sales reps lose up to 26 hours a month just searching for, editing, and managing content. Although sales content and asset management platforms have made it easier to organize marketing content and collateral, sales reps still struggle.

Most sale reps says they store content in 3-6 different locations, sometimes even up to 10. Many of those locations aren’t accessible to the marketing team for quality control and easily become outdated, and so the story goes.

 

2019 sales enablement trends - content management

Since this problem is still so prevalent, sales enablement software must reimagine the solution in 2019. Adding yet another location to stash the content won’t cut it, but creating a hub that helps you seamlessly organize and integrate content from a variety of sources will. Expect to see solutions that bring together content from disjointed platforms into one centralized location.

Let’s give reps back those 312 hours in 2019.

3. New ways to leverage artificial intelligence

Artificial intelligence has the potential to make a huge impact on sales teams, which is why it’s on our list of sales enablement trends to watch in 2019. Early adopter sales organizations are already reaping the benefits:

  • Sales reps save significant time through automated prospecting assistance.
  • Analyzing and prioritizing leads is easier than ever before.
  • AI-powered customer service guides buyers to the right solution more quickly.

The time savings are inarguable, but the rise of AI has other effects as well. AI increases the value of human skills that can’t be replicated by a machine. Skills like influence, empathy, and ability to gain trust.

 

2019 sales enablement trends - artificial intelligence

But what if you could use AI to help reps hone those critical human skills? In 2019, we’re introducing AI-powered roleplay that analyzes facial expressions to provide insight into the real emotional responses of an audience. We’re incredibly excited about the potential of this tool and thrilled with the early results we’ve seen from test cases. Sign up here to be included in our big announcement in Q1.

What sales enablement trends will you watch in 2019?

How will your sales enablement strategies evolve in the coming year? We’d love to hear your thoughts!

Leave us a comment below or contact us to see how can support your sales enablement goals.

Is the Best Sales Training Off-the-Shelf or Custom-Built?

There’s a lot to consider when creating an effective eLearning course. Which platform do you want to use to build it? Does it need to be mobile responsive? What type of interactivity do you need? Do you need eLearning voice over? The list goes on and on.

When it comes to deciding if you should use eLearning voice-over, consider what are the goals you want to achieve and if audio will enhance the learning experience. Voice over is an important element that can help your training feel inclusive and boost engagement and retention.

When you’re ready to think over whether or not you need voice-over in your eLearning, consider the following.

 

Think About Accessibility

Arguably the most important piece of the puzzle is whether or not your training needs to be accessible.  If accessibility is a consideration, eLearning voice over is a must. Consider this, roughly 19 percent of the U.S. population has a disability according to the U.S. Census Bureau – that’s nearly 1 in 5 people.

That means, when you consider your workforce, you’ll want to take special care when developing your training to make sure it’s as effective and inclusive of different learning styles and needs as possible. Having narration or eLearning voice over for learners who have vision loss or dyslexia can help ensure everyone has access to the training in a way that’s best for them. For this audience, the audio is exceptionally important because it could be the primary way they’ll consume the information.

Not just that, it’s also required by law in Section 508 of the Rehabilitation Act. Even though this law only applies to U.S. Federal Agencies, it is becoming a standard consideration across the L&D industry. So while creating accessible content entails a lot more than just adding audio, it is an important part of the process and one you can’t ignore.

 

Consider Modern Learning Trends

Today’s average learner consumes more information than ever before, using all sorts of technologies and platforms. (think curated news feeds,  AirPods, Google Assistants, etc.). But what does that mean for training?

Your training needs to cater to how modern learner prefers to consume information.

Consider how many of your friends and colleagues listen to podcasts. How does that compare to the number who read newspapers or watch the news regularly? Chances are, podcasts are way more popular. Why is that?

The landscape is changing. The modern learner is tired of old school methods of consuming information. Instead, they prefer to multi-task and consume information on-the-go. By incorporating eLearning voiceover or narration, you’re catering to those who prefer to consume information by listening.

If you can weave short podcasts or other engaging voice over into your eLearning to help it feel sleek, contemporary, and engaging. Your learners will be able to listen to the training during the morning commute or when they’re driving from site to site. It’ll be more efficient for their schedules, more effective, and much more memorable—and being memorable is how you boost retention.

 

Using eLearning Voice-Over to Simplify the Complex

The last thing to consider is the complexity of the information you’re teaching. If you’re covering complicated topics or providing detailed directions, using audio can help to simplify and humanize your content.

Think about it. Would you rather read a long drawn-out paragraph about a complicated topic or would you prefer to hear it explained while looking at a visual? Reading long chunks of content is exhausting and the modern learner just isn’t going to do it.

Instead, consider creating a visual to convey part of the information and using voice over as an added layer of detail. It will seem a lot less daunting toy our learners than a big paragraph and we guarantee, if the voice-over is written well, it will boost retention.

The more ways you use to convey information, the more likely it is to stick.

Don’t believe us? Read this article about a study where learners were divided into groups: those who watched a silent animation, then heard the narration, those who heard the narration then watched the animation and those who watched both at the same time. As you can imagine,  the group who did both simultaneously did best.

Is accessibility important in your training? Do you need your training to be easy to access on-the-go? Do you need to convey complex information? If you answered “yes” to any of these questions, eLearning voice over is a must.

Need help strategizing or building the training itself? We can help. With over a decade of experience, we can help identify the perfect blend of modalities for your training needs. We even have relationships with professional voiceover artists who can bring your content to life.

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