Launching a new product or bringing a new sales team member
Following the guidance of Simon Sinek’s popular TED Talk Start With Why, the product training template below aims to get to the passion behind the product first before uncovering the more obvious information surrounding it. By creating a basic product training template like this, you’ll not only have a framework that provides critical context to your team members, you’ll also have a tool that can be reused for future launches and onboardings.
1) Product Training Template Purpose (AKA the Why)
Start by providing the essential information:
- What is the purpose of the product?
- Why should anyone care?
2) Product Background (AKA the How)
Build from there on to what your company can offer that others can’t:
- How does the new product work?
- How is the new product better than what is offered by your competitors?
3) Product Basics (AKA the What)
Then lay out the big picture:
- What is the new product?
- What does the new product do?
It may seem counterintuitive to start with the purpose before outlining the basics behind the product, however working from the unique details to the big picture is exactly the way your sales team should approach their pitches. Clients want to know what makes your product the best option for their needs, and they want to invest in something they believe in. By training your team with a template that provides that information up front, you’re setting the stage for successful client interactions.
With that in mind, let’s explore how to put this product training template into use. Before sharing out with your team, work with leaders to complete each field and the associated questions. Refine responses into a simple, clear text to share out to the team members who will be selling the product.
Then, whether you’re conducting a group product launch or a one-off onboarding, you can walk learners through each section of the template. As you go through, share the thought process that leads to the content and prompt questions that uncover the learner’s own connection to the product and its purpose.
As shared earlier, encourage them to find their own passion and connection to the cause and be prepared to articulate that in client conversations. This is a great opportunity to create a connection with customers with a bit of personalization.
Launching a new product or training on an existing offering can seem daunting. Don’t let it be, using this product training template will help you organize your thoughts and focus on the why behind what it is you’re selling. Looking to take your sales training one step further? Check out ReadySet Sell, our foundational selling skills to help sales reps ramp up faster and ultimately win more deals.